Don’t apologize for your priorities

You may have heard this statistic before. (I know I’ve mentioned it, but I will say it again because I think it’s staggering.) 89% of American women are unhappy with their bodies.

Just why is that?

The word that springs to my mind is MARKETING. There is so much “noise” out there in the fitness industry designed to make you feel bad about yourself.

Why? So you’ll buy their product that will make you better.

It’s no wonder that this huge percentage of American women are unhappy with their bodies. They feel like they’re doing something wrong. Here they are presented with images of people who are doing the right thing. I am not doing that so I must be wrong, if I do that I will be doing something right. Then we go through this cycle of trying this product or that product. Some may provide some result, some may not.

All that is swirling up in the brain. I am not good enough, I have to buy that product to make myself better, I use the product , I get better. I don’t use the product, I stay not good enough. I use it for a little while, I stop using it, there’s something wrong with me and I can’t make myself good enough.

Sound familiar at all?

Mix in the general chaos of mom-life and all of this is so far back in the subconscious that we don’t even think through this thought process enough to evaluate it.

If this sounds like where you are, you may be hoping for THE THING that is finally going to work for you. If this sounds like where you are, please do yourself a favor and stop for a minute.

Ask yourself these questions:

What am I trying to achieve?

WHY am I trying to achieve it?

The second question is just as, if not more, important than the first one because….ready for a shocker? It’s possible that the thing you’re trying to achieve (“lose weight”, “get in shape”) is not actually that important to you.


Let me say that a different way. It’s possible that you THINK you should “lose weight” or “get in shape” because that is what everyone around you seems to be trying to achieve and what all the MARKETING is telling you that you should want to achieve.

Whoa. Mind blown.

Your WHY is your motivation. It’s what is going to keep you going on your path to achieving whatever goal you’ve decided is right for you.

If your WHY is “because everyone else seems to belong to a gym so I should to”….. well, you can probably see why that’s not going to be a strong kick in the pants on a rainy Saturday afternoon when you want to curl up and watch Netflix instead of hitting spinning class.

But here’s the kicker…

THAT’S OK. Your goal is YOUR goal, not anyone else’s. Your motivation is YOUR motivation, not anyone else’s. Your priorities are YOUR priorities, not anyone else’s. See where I am going with this?

That’s the way it works. Your goal, your motivation, your priorities, your results. Nobody else’s. No excuses and no apologies needed.

Don’t apologize for your priorities.

If becoming a swimsuit model or a competitive runner is important to you, go for it and train your butt off!

If going up and down your stairs without getting winded is important to you, work towards that!

If watching Netflix on your couch is important to you, do it! (But maybe not like 24/7 🙂 )

You’re in charge. Not the guy on the fitness infomercial, not your trainer, not your super fit friend.

ONLY YOU decide what you want for yourself and ONLY YOU can make that happen!

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